SK-II: North American Launch

SK-II: Case Study

SK-II was big in Japan, but virtually unknown in the U.S.
So, we launched a 360 campaign to bring the brand's Eastern glamour to a young, Western audience.

Digital Magazine

Influencer Branded Content

Saké Set: Movie Poster

NYC/SF Pop-Ups

NYFW Product Integration

Press (NY Mag/The Cut)

Saké Set Content Series, featuring Kate Bosworth and Emily Weiss of Into the Gloss.