lululemon: Chargefeel Launch

Launch Film: The Shoe That’s Always On, co-directed by Sportscar, the notable music video directing duo, and produced by an all-woman creative team.

Finally, a shoe that fits.

Introducing the lululemon Chargefeel: the first shoe designed for a woman’s foot, and for her moves.
Equally suited to take a run, take on the world, or just take a minute, this shoe was made for you.

Our launch campaign for lululemon’s first-ever shoe line brought the versatile, whirlwind existence of the brand’s real fitness ambassadors to life with a fast-paced, cinematic launch film. We bolstered the film with TikTok vignettes, retail and online display that highlighted the shoe’s groundbreaking lifestyle and design innovations. The shoe sold out in days.