Microsoft: Inclusion is Innovation Initiative

You can’t make a breakthrough without breaking something.

Microsoft’s mission is to empower the world through technology. To face today’s complex challenges, they first needed to address one of their own: a lack of diversity and inclusion in tech.

To reach a new generation of innovators, we helped Microsoft reinvent their approach to diversity, inclusion, and recruitment. Inclusion is Innovation launched in early 2023, with a cross-platform campaign featuring Microsoft employees from around the world, sharing their honest experiences and perspectives on inclusion, innovation, and technology.

The creative launch included a new messaging hierarchy and platform, a revamped website, social media video, and PR support. The campaign was then extended with social media pulses synced to Microsoft’s cultural calendar.

I found an artist from each employee’s affinity group (eg Black, Latinx, LGBTQIA+, AAPIH), then briefed them on the look, feel, and inspiration for each piece. After receiving the script, the artists came back with boards like these, which later became the finished video.

The Inclusion is Innovation website provides a single place to explore Microsoft’s D&I initiatives, mission, and all of the campaign content.