Obama 2012: For All
For All Case Study
"For All": Case Study
Inspired by the Pledge of Allegiance. Shot entirely on an iPhone.
"For All" was the first Instagram-based political campaign, inspiring over 1MM new young voters to head to the polls in 2012.
At the time, it was the most successful Instagram campaign in history.
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Digital Ad
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Press (The Hill)
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Press (Mic)
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User Content (From a First-Time Voter)
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User Post
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User Post
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User Post
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@barackobama Tweet
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A Republican Response